The other Jesper Juul

I saw this ad for a parenting mag at the train station.

Win a visit from Jesper Juul?!?

I was thinking, one, why would you want Jesper Juul to visit you? Two, why is this in a parenting magazine? Then a Google search revealed that Jesper Juul, game researcher and assistant professor at the IT Uni of Copenhagen, shares his name with a family therapist/author.

Ahhh.