Tuesday, April 21, 2009

Sakay na!

I came across Jeepney magazine while walking at Eastwood City Walk. A former EDSA street vendor approached me and I found it hard to ignore his earnest and eager sales talk. An appeal to mercy, yes, it was. But I was receptive to the idea because I had seen Big Issue vendors in London and I understood the concept of the glossy street magazine. Half of the P100 cover price goes direct to the vendor, which I think is a significant income for them and a much better incentive to work hard than a simple dole-out. Think of it as sustainable giving which gives you something instant in return. I picked out the fourth issue on the Homeless World Cup. The fifth issue should be out soon. For more info, visit the Jeepney website.

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